Our Story

Mad Cool ™ est. 2021 was born from a love of the coastal California surf lifestyle and is growing to be a one of a kind brand of curated and designed merch for the everyday mad cool peep! Named after Madison, a 7 year-old Golden Retriever, this brand is guaranteed to become your go-to favorite!

Also, welcome to our brand spanking new website! We hope you love it as much as we do! Please let us know if you face any issues as we smooth out the new site. Check out our new Mad Cool Perks ™ Program today and start earning & redeeming points on all your purchases!

Happy shopping!